Privacy Policy

This is the privacy policy for Zaps Studio, a trading name of Adeem & Sons Ltd, registered in England and Wales (Company No: 14974001). It explains what data we collect, why, and what you can do about it.

Who we are

We're a UK-based custom workflow automation studio. The data controller is Adeem & Sons Ltd. You can reach us at [email protected].

Text messaging (SMS)

If you opt in to receive text messages from Zaps Studio, we collect your mobile number and your consent to use it for the messages you asked for, such as demo confirmations, reminders and account notifications. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties. You can opt out at any time by replying STOP.

You can opt in at text updates.

What we collect

Three categories:

• Form submissions. When you fill in a contact form, audit calculator, or newsletter signup, we collect the fields you submit (typically name, email, company, message). Sent via Web3Forms to our inbox.
• Booking data. When you book a call via Calendly, your calendar invite details reach us. Calendly is the data processor for that flow — see their privacy policy.
• Visit attribution. Via Which AI Sent: referring page, landing page, pages viewed, and device type. See the section below.

AI search attribution (Which AI Sent)

We use Which AI Sent (operated by Tamitechs) to understand how people find us — including search engines, social media, and AI assistants such as ChatGPT. On each visit it stores a random ID in a first-party cookie and records the referring page, landing page, pages viewed, and device type. When you submit a form, the details you enter (name, email, and how you heard about us) are also sent to Which AI Sent so we can see which channels bring enquiries. Data is used only for our reports; it is not sold or used for advertising. Clear site cookies to stop being recognised. Full details: whichaisent.com/data.

Why we collect it

Form data is used to reply to you and, if you become a client, to deliver the work you've hired us for. Booking data is used to show up to the call. Analytics is used to know which pages people read and which we should improve.

We don't sell data, share it with advertisers, or use it to build profiles for resale.

Where it's stored

Form submissions live in our email inbox (Google Workspace) and, for active clients, in a Notion workspace and a Supabase database we control. Booking data lives in Calendly. Visit attribution data is processed by Which AI Sent. All processors are contractually bound to UK or EU GDPR standards.

How long we keep it

Active client data: for the duration of the engagement plus 6 years (UK statutory record-keeping). Prospect data from forms you've submitted: 24 months from last contact, then deleted. Anonymous analytics: 14 months.

Your rights

Under UK GDPR you can ask us to show you the data we hold about you, correct it, delete it, or stop processing it. Email [email protected] and we'll action within 30 days. You can also complain to the ICO (ico.org.uk) if you think we've handled your data badly.

Cookies

We use first-party cookies for session persistence on interactive tools and visit attribution via Which AI Sent (see above). No third-party tracking cookies, no advertising pixels, no fingerprinting. If that ever changes, this policy updates first and you'll see a banner.

Changes to this policy

When we change something material, we update the "last updated" date at the top and note the change. The current version is always live at this URL.