We don't take equity in many companies. ManagEaze is one of them.
Client: ManagEaze
Sector: AI compliance and governance SaaS for fintech and healthcare
What we do: Ongoing tech partnership — growth, automation, and feature delivery. Equity-aligned.
Headline result: 0 to 2 paid early adopters (Sortitt, Ping Up) in the first quarter
Most of our work is fixed-price, fixed-scope, handed-over-and-done. ManagEaze is the opposite. We're inside the company. Faisal, Zoya, and Meeran lead. We carry the growth and automation work that an early-stage team can't hire for yet.
The situation
ManagEaze is building AI policy, governance, and compliance tooling for fintech and healthcare companies. Both verticals are regulated. Both have long sales cycles. Neither tolerates a half-built product or a sales motion that wastes a buyer's time.
The founder team:
- Faisal Chishti runs the company from the US.
- Zoya Sifaat leads engineering from London.
- Meeran Fehmi runs operations from Dubai.
What the team had at the point we got involved was a strong product vision, a credible early customer pipeline, and the technical depth to ship. What it didn't have, and could not afford to hire for at that stage, was a dedicated growth-and-automation lead who could carry outbound, GTM systems, and the workflow plumbing between the product and the customers.
Bootstrapped startups make this trade-off all the time. Either the CEO does it, or it doesn't get done. ManagEaze chose a third option.
What we do
Growth and outbound
We run the outreach to fintech and healthcare prospects. Sending infrastructure, sequences, ICP segmentation, reply handoff. The first two paid early adopters, Sortitt and Ping Up, came through this work.
The pitch language is calibrated for the buyer ManagEaze actually closes — compliance leads at small-to-mid fintechs, ops leads at healthcare SaaS — not the broader "any AI compliance buyer" market. Narrow ICP, sharper conversation.
Automation between product and GTM
A new prospect entering the pipeline is enriched, scored, and routed before Faisal sees it. A converted customer triggers onboarding flows, contract issuance, and account provisioning without anyone touching a spreadsheet. Sales activity reflects in the same dashboard the engineering team uses for product metrics. There's one source of truth.
Feature roadmap input where it touches GTM
We don't build the core product. Zoya's team does. But the customer-facing surfaces — the onboarding flow, the trial-to-paid path, the integration touchpoints with customer compliance stacks — those are work where automation and GTM overlap, and we're hands-on there.
Investor-readiness work
ManagEaze needs [CONFIRM: target customer count] customers to unlock the next funding round. The systems we build are designed to scale through that number cleanly, so the investor diligence story is "the GTM machine works, we just need to feed it more market" instead of "we'll figure out scale once funded."
The result so far
0 → 2
Paid early adopters in the first quarter
Sortitt and Ping Up. Both came through outreach we built and ran.
Investor pipeline
The partnership is structured to bridge ManagEaze to its funding round, not to live forever in pre-seed.
This is an early-stage company in the middle of its first growth chapter. The numbers will get bigger. They will also be ours to defend if they don't. That's the asymmetry of equity-aligned work — when the company wins, we win with them; when it doesn't, we wear that too.
How the partnership works
Equity-aligned engagements are not our default. We do most of our work as fixed-price builds for clients who want a system shipped, owned, and run by their own team afterward.
Partnerships happen when three things line up.
The founder team is technically strong but specifically gapped on growth and automation. We are not building it for them, we are building it with them.
The market is one we want to spend years in. We've built outbound for radiation simulation and dormant CRM revival for Islamic finance. AI compliance for fintech and healthcare belongs in that pattern.
The economics work for both sides at scale. An equity stake without a path to that scale is a worse deal than a retainer for everyone.
If your company sounds like that — and most don't, deliberately — the audit call is the same starting point as everyone else's. We figure out fit before either side commits.
— [CONFIRM: Faisal Chishti, CEO, ManagEaze]
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Book a 30-min audit. Whether you're a founder thinking about partnership work or a buyer thinking about a fixed-price build, the first call answers the same question — what are we trying to fix and is it real.
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