We don't take equity in many companies. ManagEaze is one of them.
Client: ManagEaze
Sector: AI compliance and governance SaaS for fintech and healthcare
What we do: Ongoing tech partnership — product surfaces, growth, automation. Equity-aligned.
Headline result: 0 to 2 paid early adopters (Sortitt, Ping Up) in the first quarter
Most of our work is fixed-price, fixed-scope, handed-over-and-done. ManagEaze is the opposite. We're inside the company. Faisal, Zoya, and Meeran lead. We carry the product, growth, and automation work that an early-stage team can't hire for yet.
The situation
ManagEaze is building AI policy, governance, and compliance tooling for fintech and healthcare companies. Both verticals are regulated. Both have long sales cycles. Neither tolerates a half-built product or a sales motion that wastes a buyer's time.
The founder team:
- Faisal Chishti runs the company from the US.
- Zoya Sifaat leads engineering from London.
- Meeran Fehmi runs operations from Dubai.
What the team had was a credible compliance vision and technical depth spread across three time zones. What the buyer-facing product didn't have yet was a demo-ready surface, a consistent GTM motion, or the bandwidth to run both at once. The prototype out-shipped the production platform. Sales kept slipping behind product work. Classic pre-seed trap.
Bootstrapped startups make this trade-off all the time. Either the CEO does it, or it doesn't get done. ManagEaze chose a third option: bring in a partner who ships the surfaces and runs the outreach while the founders stay on the core vision.
What we do
Product surfaces we shipped
We rebuilt the customer-facing stack from the prototype up: an AI RAG app for policy Q&A against a customer's knowledge base, a modern web app, and a React Native mobile app. Zoya's team owns the core backend. We own the surfaces prospects actually see on demos and early adopter calls.
The product wasn't investor-ready when we joined. It is now demo-ready. That matters more than a feature list at this stage.
Growth and outbound
We run the outreach to fintech and healthcare prospects. Sending infrastructure, sequences, ICP segmentation, reply handoff. The first two paid early adopters, Sortitt and Ping Up, came through this work.
The pitch language is calibrated for the buyer ManagEaze actually closes — compliance leads at small-to-mid fintechs, ops leads at healthcare SaaS — not the broader "any AI compliance buyer" market. Narrow ICP, sharper conversation.
Automation between product and GTM
A new prospect entering the pipeline is enriched, scored, and routed before Faisal sees it. A converted customer triggers onboarding flows, contract issuance, and account provisioning without anyone touching a spreadsheet. Sales activity reflects in the same dashboard the engineering team uses for product metrics. There's one source of truth.
Investor-readiness work
ManagEaze needs roughly 15 paying customers to unlock the next funding round. The systems we build are designed to scale through that number cleanly, so the investor story is "the GTM machine works, we just need to feed it more market" instead of "we'll figure out scale once funded."
The result so far
0 → 2
Paid early adopters in the first quarter
Sortitt and Ping Up. Both came through outreach we built and ran. Modest traction, but real paying logos at pre-seed.
4
Product surfaces shipped in the first quarter
AI RAG app, web app, mobile app, and outbound infrastructure. Built while founder GTM bandwidth stayed limited.
On the funding side, ManagEaze is in early conversations with angel and pre-seed investors. No term sheets yet. The partnership is structured to bridge the company to its next round, not to live forever at this stage.
This is an early-stage company in the middle of its first growth chapter. The numbers are small on purpose. They will also be ours to defend if they don't move. That's the asymmetry of equity-aligned work — when the company wins, we win with them; when it doesn't, we wear that too.
How the partnership works
Equity-aligned engagements are not our default. We do most of our work as fixed-price builds for clients who want a system shipped, owned, and run by their own team afterward.
Partnerships happen when three things line up.
The founder team is technically strong but specifically gapped on growth and automation. We are not building it for them, we are building it with them.
The market is one we want to spend years in. We've built outbound for radiation simulation and dormant CRM revival for Islamic finance. AI compliance for fintech and healthcare belongs in that pattern.
The economics work for both sides at scale. An equity stake without a path to that scale is a worse deal than a retainer for everyone.
If your company sounds like that — and most don't, deliberately — the audit call is the same starting point as everyone else's. We figure out fit before either side commits.
Related work
Starting point is the same.
Book a 30-min audit. Whether you're a founder thinking about partnership work or a buyer thinking about a fixed-price build, the first call answers the same question — what are we trying to fix and is it real.
Book a 30-min Audit